Are you curious about knowledge and members in Green Innovation Park Uppsala?
Come join us at our networking breakfast!
Sell to the skeptical
Meet Armel Grimault, head of Life Science Division at Phosworks
Scientists, behind the stereotypes, are a skeptical audience that requires a different approach when being marketed to. Get insights into the scientists’ buying journey, how they think and approach purchases. Learn how to build an effective content-centric marketing model to create successful marketing campaigns.
Eight years ago, Armel switched from working at GE Healthcare Life Science Uppsala to joining Phosworks, where his focus is on communication strategy and campaigns. Prior to working in Uppsala, he had different marketing roles in London and Brussels.
When: Friday, April 28 at 08.30
Where: Green Innovation Park Uppsala